SEO has become a buzzword in business circles, with many companies starting to address their overall SEO strategy. But developing an SEO strategy is more then just placing keywords in your sites’ meta data. An effective SEO strategy must begin with an understanding of your market and how consumers search online. By understanding the keywords or themes that users are searching with, you can begin to build a smart SEO strategy, implement SEO elements and draft your site copy to offer the content your market is searching for. Likewise, SEO relies on a strong technical foundation, grounded in proper site functionality, user accessibility and site architecture. For the most effective online presence, a site development plan should be built alongside an SEO strategy for the long-term promotion of the site.

Vantage Strategy services include:

• Complete site audit & strategic implementation plan
• Keyword search demand audit
• User accessibility analysis
• Site functionality
• Search engine communication analysis
• Competition analysis
• Site coding & architecture analysis
• Complete SEO site audit and analysis
• SEO strategic development and implementation
• SEO copy writing
• CMS system development to support a strong SEO foundation
• SEO training and seminars